My Work

Campaigns
[01]

Overview

Led the execution of more than 100 campaigns in both B2C and B2B environments. Strategically aligning business objectives while maintaining creative and brand integrity.

Managed projects from ideations to close-out.


Campaigns include:

  • Sales and promotions (including BFCM)
  • IRL Activations (Festivals, In-Store, Pop-ups, Events)
  • Partnerships
  • New Product Launches
Product Launches
[02]

Overview

Managed key product launches in DTC. Working closely with vendors, operations, compliance, and creative to mitigate risk and ensure a smooth execution of multi-month timelines.


Launches include:

  • New primary product line
  • Product line expansion
  • New vertical launches
  • Store specific SKUs
Partnerships
[03]

Overview

Led the execution of 40+ strategic partnerships with an emphasis on driving revenue, increasing distribution and brand elevations.

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Worked closely with internal and external stakeholders to ensure partnerships met contract requirements and maintained brand integrity across multiple source IPs


Partnerships Include:

  • BTS
  • Marvel
  • Rupi Kaur
  • Gorillaz
  • Basquiat
  • Keith Haring
Press
[04]

Overview

Built media relations to execute on both earned and paid media opportunities


Press Hits Include:

  • New Product Lauches
  • Partnerships
  • Events
System Design
[05]

Overview

Experienced in introducing new software solutions and building ad hoc systems to support individual team needs. Can facilitate change management and provide recommendations on the best solution for a given team size and makeup.


Systems Designed/Implemented:

  • CRM
  • Sales Enablement
  • Content Management System
  • Project Management System
  • Compliance Review Process
Consumer Packaging
[06]

Overview

Managed multiple net-new packaging designs as well as redesigns. Working closely with creative and compliance to balance brand integrity and legal requirements.

What they think

"Every team needs a Sean — someone dedicated to organizing, motivating, and overall elevating the entire department. And no one does it better than Sean Reibeling. He's a natural leader, with an eye for the details but also a fun and energizing presence."

Sophie C.
Brand Marketing Director

"Sean is one of the most methodical and adaptable marketing leaders I know. Working closely with him, I see his superpower to drop into any situation, do an assessment, and problem solve in real-time."

Marco Y.
Director, Customer Experience and Success

"An expert in problem-solving, organization and level-setting on top of being an absolute joy to work with. He excels at prioritization and communication – both of which were crucial at the fast pace the team was running at."

Diandra U.
Senior Manager, Partnerships and Growth

"Literally *every* business would benefit from a Sean. Level-headed, forward-thinking, and places just as much care and consideration into the nitty gritty as he does the big picture."

Deb O.
Director, Brand Marketing

"Sean's organizational skills and attention to detail are unmatched, consistently delivering projects on time. His ability to coordinate teams and streamline processes is invaluable, ensuring smooth and efficient project execution.

Kate R.
Director, E-commerce and Digital Brand